The Hair Edit Hair Mask Concentrate in a light pink jar with a black lid, set against a solid light beige background.1
A woman with long, wavy brown hair wearing a white ribbed tank top, shown against a light beige background with promotional text about a hair mask concentrate.3
A clean cosmetic ingredient graphic with text reading 'INGREDIENTS,' 'TUBEROSE FLOWER EXTRACT,' and 'SQUALANE,' alongside a vertical floral stem of white flowers and green leaves on a light warm beige background.4
Before-and-after hair transformation showing a woman with long, wavy brown hair on a light beige background. The left side is labeled 'BEFORE' with straighter hair, and the right side is labeled 'AFTER' with smoother, more voluminous waves.5
A close-up back view of a woman with long, glossy, wavy dark brown hair against a plain light beige background.6
hair mask concentrate in a pink jar with a black lid, shown next to a white empty jar with an equals sign between them, under the text 'ULTRA-CONCENTRATED UP TO 30 USES' on a light beige background.7
A close-up of a person's wet brown hair being gently combed with a light brown comb, with hands visible against a plain beige background.8
A thick, creamy white product smear of the hair mask on a warm beige background.9
The Hair Edit Hair Mask Concentrate in a pink jar with a black lid, shown open with white cream above it on a beige background with feature callouts.10
A woman with long, wavy brown hair holds a pink jar of The Hair Edit Hair Mask Concentrate against a warm beige background.11
The Hair Edit Hair Mask Concentrate in a pink tub with a black lid, shown with the lid propped open to reveal the white cream inside, on a light beige background.12
The Hair Edit haircare product lineup on a light beige background with black text callouts. Visible items include a small clear bottle of hair serum, a white tube of shampoo concentrate, a white bottle of leave-in conditioner, a pink tube of conditioner concentrate, and a pink jar of hair mask concentrate.13
The Hair Edit Hair Mask Concentrate in a light pink jar with a black lid, set against a solid light beige background.1
A video of a model demonstrating how to use Hair Mask Concentrate2
A woman with long, wavy brown hair wearing a white ribbed tank top, shown against a light beige background with promotional text about a hair mask concentrate.3
A clean cosmetic ingredient graphic with text reading 'INGREDIENTS,' 'TUBEROSE FLOWER EXTRACT,' and 'SQUALANE,' alongside a vertical floral stem of white flowers and green leaves on a light warm beige background.4
Before-and-after hair transformation showing a woman with long, wavy brown hair on a light beige background. The left side is labeled 'BEFORE' with straighter hair, and the right side is labeled 'AFTER' with smoother, more voluminous waves.5
A close-up back view of a woman with long, glossy, wavy dark brown hair against a plain light beige background.6
hair mask concentrate in a pink jar with a black lid, shown next to a white empty jar with an equals sign between them, under the text 'ULTRA-CONCENTRATED UP TO 30 USES' on a light beige background.7
A close-up of a person's wet brown hair being gently combed with a light brown comb, with hands visible against a plain beige background.8
A thick, creamy white product smear of the hair mask on a warm beige background.9
The Hair Edit Hair Mask Concentrate in a pink jar with a black lid, shown open with white cream above it on a beige background with feature callouts.10
A woman with long, wavy brown hair holds a pink jar of The Hair Edit Hair Mask Concentrate against a warm beige background.11
The Hair Edit Hair Mask Concentrate in a pink tub with a black lid, shown with the lid propped open to reveal the white cream inside, on a light beige background.12
The Hair Edit haircare product lineup on a light beige background with black text callouts. Visible items include a small clear bottle of hair serum, a white tube of shampoo concentrate, a white bottle of leave-in conditioner, a pink tube of conditioner concentrate, and a pink jar of hair mask concentrate.13

Hair Mask Concentrate

5
$13.99
Hair Mask Concentrate delivers the power of ultra-concentrated, clean ingredients for intense nourishment, softness, and shine.
Read More
Style:

Hair Mask

Shampoo
Conditioner
Hair Mask
Leave-In Conditioner
Dry Oil Hair Serum
@gracemweston
SHOP THIS VIDEO
Shampoo Concentrate
$12.99
Conditioner Concentrate
$12.99
Hair Mask Concentrate
$13.99
Multi Benefit Leave-In Conditioner
$15.99
Scented Dry Oil Hair Serum
$15.99
@mikaylasoren
SHOP THIS VIDEO
Shampoo Concentrate
$12.99
Conditioner Concentrate
$12.99
Multi Benefit Leave-In Conditioner
$15.99
Hair Mask Concentrate
$13.99
Scented Dry Oil Hair Serum
$15.99
Detangle & Massage Wet Brush
$13.99
Heatless Soft Ribbon Curl Set
$17.99
@rachelgracewilson
SHOP THIS VIDEO
Shampoo Concentrate
$12.99
Conditioner Concentrate
$12.99
Scented Dry Oil Hair Serum
$15.99
Ceramic Volumizing Rollers 9-Pack
$13.99
@regina_ugc
SHOP THIS VIDEO
Shampoo Concentrate
$12.99
Hair Mask Concentrate
$13.99
Multi Benefit Leave-In Conditioner
$15.99
Scented Dry Oil Hair Serum
$15.99
@JennaEvelynn
SHOP THIS VIDEO
Shampoo Concentrate
$12.99
Hair Mask Concentrate
$13.99
Conditioner Concentrate
$12.99
Multi Benefit Leave-In Conditioner
$15.99
Scented Dry Oil Hair Serum
$15.99
@itslesliecatherine
SHOP THIS VIDEO
Shampoo Concentrate
$12.99
Conditioner Concentrate
$12.99
Hair Mask Concentrate
$13.99
Scented Dry Oil Hair Serum
$15.99
Multi Benefit Leave-In Conditioner
$15.99
Unicorn Opalescent Marble Claw Clip
$13.99
Vogue Tortoise Claw Clip
$14.99
Modern Romance Claw Clips Set
$16.99
Runway Ribbon Satin Bow Hook Scrunchie
$13.99
REAL PEOPLE, REAL RESULTS
@gracemweston
@mikaylasoren
@rachelgracewilson
@regina_ugc
@JennaEvelynn
@itslesliecatherine
WHY YOU'LL LOVE IT

Did you know many hair care products are filled with up to 75% water? Experience the power of ultra-concentrated, clean ingredients for transformative hydration, softness, and shine—up to 30 uses in every jar.

Infused with our signature fragrance of delicate white flower notes, the Hair Mask Concentrate deeply nourishes hair to reveal a smoother, softer, and glossier finish.

  • Formulated with ultra-concentrated ingredients
  • Provides intense nourishment, softness and shine
  • Luxurious texture melts into hair revealing a glossy finish
  • For normal to dry hair
  • Signature white floral fragrance for a sensorial experience
  • Clean at Target, color safe, vegan & cruelty free
  • Made without SLS & SLES sulfates, silicones, parabens, formaldehydes, phthalates, or mineral oil
#S8435
Never Watered Down™
KEY INGREDIENTS

Tuberose Flower Extract:
Helps enhance shine and is at the heart of our signature fragrance, featuring soft, delicate white flower notes.

Squalane:
Derived from olive oil, it helps replenish hydration and promotes softness.

HOW TO USE

Step 1: Drop a quarter size into your hand.

Step 2: Work evenly in hair from mid-length to ends.

Step 3: Leave on for 5 minutes.

Step 4: Rinse thoroughly.

Adjust the amount based on your hair length and thickness.

INGREDIENTS

Propylene Glycol, Water (Aqua) (Eau), Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Chloride, Ethylhexyl Olivate, Isopropyl Palmitate, Simmondsia Chinensis (Jojoba) Seed Oil, Polianthes Tuberosa Extract, Malus Domestica Fruit Cell Culture Extract, Squalane, Didecyldimonium Chloride, Quaternium-91, Caprylyl Glycol, Polyquaternium-7, Hydroxypropylgluconamide, Polyquaternium 80, Hydroxypropylammonium Gluconate, Glycerin, Lecithin, PPG-3 Benzyl Ether Myristate, Hydroxyethylcellulose, Tetrasodium Glutamate Diacetate, Methylpropanediol, Tartaric Acid, Xanthan Gum, Citric Acid, SodiumBenzoate, Potassium Sorbate, Benzyl Alcohol, Phenoxyethanol, Isopropyl Alcohol, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Tetramethyl Acetyloctahydronaphthalenes

REVIEW HIGHLIGHTS
Loved

The rich formula deeply conditions my hair without weighing it down or making it feel greasy. It helps reduce my dryness and split ends. I loved it.
Great

Easy to use and a little goes a long way. Did a great job repairing dry hair and has a great scent.

Love

Love this hair mask! Brought my hair back to life. Makes the hair shiny and is easy to use when washing your hair. I definitely will continue to use it!
Hair Mask Concentrate
SLS & SLES SULFATE-FREE
PARABEN-FREE
COLOR SAFE
PTHALATE-FREE
SILICONE-FREE
MINERAL OIL-FREE
FORMALDEHYDE-FREE
VEGAN
CRUELTY-FREE
SLS & SLES SULFATE-FREE
PARABEN-FREE
COLOR SAFE
PTHALATE-FREE
SILICONE-FREE
MINERAL OIL-FREE
FORMALDEHYDE-FREE
VEGAN
CRUELTY-FREE
SLS & SLES SULFATE-FREE
PARABEN-FREE
COLOR SAFE
PTHALATE-FREE
SILICONE-FREE
MINERAL OIL-FREE
FORMALDEHYDE-FREE
VEGAN
CRUELTY-FREE
KEY BENEFITS

HAIR MASK CONCENTRATE

  • Filled with ultra-concentrated ingredients, delivering powerful results with a glossy finish
  • Infused with our signature fragrance of delicate white flower notes
  • Leaves each strand feeling perfectly nourished, revealing softer, smoother, shinier hair
KEY BENEFITS

HAIR MASK CONCENTRATE

  • Filled with ultra-concentrated ingredients, delivering powerful results with a glossy finish
  • Infused with our signature fragrance of delicate white flower notes
  • Leaves each strand feeling perfectly nourished, revealing softer, smoother, shinier hair

How to Use

STEP ONE
Drop a quarter size into your hand.
STEP TWO
Work evenly in hair from mid-length to ends.
STEP THREE
Leave on for 5 minutes.
STEP FOUR
Rinse thoroughly.
Adjust the amount based on your hair length and thickness.

How to Use

STEP ONE
Drop a quarter size into your hand.
STEP TWO
Work evenly in hair from mid-length to ends.
STEP THREE
Leave on for 5 minutes.
STEP FOUR
Rinse thoroughly.
Adjust the amount based on your hair length and thickness.
COMPLETE YOUR ROUTINE
Normal Hair
Dry Hair
Very Dry Hair

Balanced Hydration

A lightweight routine that hydrates, softens, and enhances shine while keeping hair balanced and healthy.
Shampoo Concentrate
5
$12.99
Conditioner Concentrate
5
$12.99
Multi Benefit Leave-In Conditioner
5
$15.99
Scented Dry Oil Hair Serum
5
$15.99

Boosted Hydration

A complete regimen for dry hair, featuring a nourishing weekly mask designed to restore moisture, smooth strands, and replenish softness for hair in need of extra care.
Shampoo Concentrate
5
$12.99
Conditioner Concentrate
5
$12.99
Hair Mask Concentrate
5
$13.99
Multi Benefit Leave-In Conditioner
5
$15.99
Scented Dry Oil Hair Serum
5
$15.99

Ultra Hydration

Designed for very dry hair, this routine replaces conditioner with a daily mask to deeply nourish while restoring softness and shine.
Shampoo Concentrate
5
$12.99
Hair Mask Concentrate
5
$13.99
Multi Benefit Leave-In Conditioner
5
$15.99
Scented Dry Oil Hair Serum
5
$15.99

Frequently Asked Questions

A mask concentrate is a high-performance formula made with less water and more active ingredients, so each drop delivers more for your hair. This rich yet lightweight mask penetrates the hair fiber to replenish moisture and smooth the cuticle, revealing hair that looks healthier, shinier, and more polished.

After cleansing with The Hair Edit Shampoo Concentrate, drop a quarter size into your hand and work evenly in hair from mid-length to ends. Adjust the amount based on your hair length and thickness. Leave on for 5 minutes. Rinse thoroughly. Use once a week or as needed instead of The Hair Edit Conditioner Concentrate. Avoid contact with eyes.

This hair mask can be left on overnight, provided it is thoroughly rinsed in the morning.

No, with thorough rinsing, the mask delivers nourishment without weighing hair down.

This mask can be used on most hair types, including textured hair. It’s an intensive, deeply nourishing treatment that penetrates the hair fiber to replenish moisture, smooth the cuticle, and restore softness and gloss, leaving hair looking healthier, shinier, and more polished.

Yes, these product were formulated to be safe for color treated hair and are free of SLS and SLES sulfates.

NEVER WATERED DOWN

Shop our line of ultra-concentrated hair care with powerful active ingredients for transformative hydration, softness, and shine.
shop

Shop The Collection

Shampoo Concentrate
Shampoo Concentrate
$12.99
A 5.1 fl oz squeeze tube of The Hair Edit Conditioner Concentrate, featuring a pale pink body and a black cap, set against a solid light beige background.
Conditioner Concentrate
$12.99
The Hair Edit Hair Mask Concentrate in a light pink jar with a black lid, set against a solid light beige background.
Hair Mask Concentrate
$13.99
The Hair Edit Multi Benefit Leave-In Conditioner in a 5.1 fl oz white bottle with a black pump dispenser, set against a solid beige background.
Multi Benefit Leave-In Conditioner
$15.99
The Hair Edit Scented Dry Oil Hair Serum in a frosted glass bottle with a black pump dispenser, set against a solid light beige background.
Scented Dry Oil Hair Serum
$15.99

Everyday Hair, Elevated

The Hair Edit offers a carefully curated collection of elevated hair accessories, hair tools, and heatless curls designed to simplify your routine and elevate your look—effortlessly.
HAIR CARE
Shop our ultra-concentrated hair care to hydrate, soften, and boost shine.
HAIR ACCESSORIES
From statement claw clips to subtle pins find accessories that secure and sparkle.
BRUSHES & COMBS
Whether you’re styling, smoothing or detangling these brushes & combs make it effortless.
HAIR ROUTINE
Create voluminous, lasting curls and waves, heat optional. Shop now for your perfect set.

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